E-commerce Students Experience "Marketing Mix 4P" International Class within Specialized Course

As part of the E-commerce program's curriculum, the Faculty of Information Technology at Lac Hong University organized an international class under the Global Signature Course, focusing on the "Marketing Mix 4P". The class was co-taught by Ms. Andrea Gonzales, a lecturer from Mapúa University (Philippines), and Ms. Tran Thi Dieu Hien, a lecturer from the Faculty of Information Technology at Lac Hong University.

A Co-teaching Collaboration Between Local and International Lecturers

The collaboration between Ms. Andrea Gonzales and Ms. Tran Thi Dieu Hien provided students with a highly international learning experience, harmoniously blending global academic knowledge with practical applications in Vietnam. Throughout the session, the two lecturers provided in-depth insights into the elements of the Marketing Mix (4P) model, its application in e-commerce business operations, and emerging trends in building personal brands on digital platforms.

Students actively engaging and asking questions

A key highlight of the class was the students' positive learning attitude. They not only listened attentively but also proactively asked questions, engaging in direct discussions with the international lecturer about selecting suitable products for the digital market, pricing methods, and online communication strategies. The lively, open, and distinctly international atmosphere helped students practice their academic communication skills in English, while also demonstrating critical thinking and a capacity for integration—essential qualities in the era of globalization.

Opportunities to Expand International Connections with the Cintana Alliance

This activity is part of a series of collaborative programs between Lac Hong University and the Cintana Alliance network, aimed at providing students with opportunities to learn from, exchange, and interact with international lecturers. Through this network, E-commerce students can participate in international classes, joint projects, and academic exchange activities, helping to enhance their professional competence, language skills, and global mindset.

Reinforcing the Internationalization Focus in Education

The "Marketing Mix 4P" class is a testament to the internationally-focused educational orientation of the Faculty of Information Technology at Lac Hong University. The Faculty will continue to expand its collaboration with member universities in the Cintana Alliance network, providing students with an advanced, modern learning environment that is deeply integrated with global education.