Experiential Learning with an FDI Enterprise.

The experiential learning program with an FDI enterprise entitled “International Marketing & International Payment” was held on 12 October 2023 at The Faculty of Administration International Economics, Lac Hong University. This program was specially organized for students majoring in Economics (Foreign Trade) and International Business, aiming to equip them with essential knowledge and skills in the fields of international marketing and international payment.

The program included a series of presentations and discussions with leading experts and business professionals in the field. The speakers shared practical knowledge and experience on accessing international markets, developing effective marketing strategies, and managing international payment processes.

The invited speakers included:

Mr. Nguyen Hung Vy – Import-Export Director, Tessellation Co., Ltd., Binh Duong and Dong Nai;
Ms. Nguyen Thi Thu Huyen – Head of Import Team, Tessellation Co., Ltd., Binh Duong and Dong Nai;
Ms. Nguyen Thi Van Anh – Head of Export Team, Tessellation Co., Ltd., Binh Duong and Dong Nai.

Representatives from The Faculty of Administration International Economics included:

PhD Nguyen Van Tan – Dean of The Faculty of Administration International Economics;
MB Ta Thi Thanh Huong – Vice Dean of The Faculty of Administration International Economics;
Along with program managers, heads of departments, lecturers, and staff of The Faculty of Administration International Economics.

Students were provided with fundamental knowledge of concepts and tools in international marketing, including market research, competitor analysis, and customer segmentation. They were also guided on international payment methods, with a focus on non-cash payment forms such as credit cards, bank transfers, and online payment services.

In addition, the program created opportunities for students to participate in practical simulation games and group discussions, helping them develop teamwork, analytical, and problem-solving skills. This enabled students to apply acquired knowledge in practice and enhance their logical and creative thinking abilities.

The experiential learning program with the FDI enterprise, “International Marketing & International Payment,” created a specialized learning and knowledge-sharing environment, enabling students of Economics (Foreign Trade) and International Business to grasp emerging trends and apply them effectively in their future careers.